We all know that online shopping is the wave of the future. Bricks-and-mortar clothing retailers have had a hard time keeping up for two big reasons: returns and fit. Those are two sides of the same coin; people don’t like to order online when they can’t try things on. And if they do, the clothing often doesn’t fit as they had intended, so they return it. Amazon has made a play for the online fashion business, and it looks like they are having success. Let’s see if they can make a profit it at it too!
Business Insider says they are set to overtake Walmart as the new go-to retailer for fashion. It will be interesting to see how this plays out over the long term. For now, if you are interested in fashion marketing, your employer of choice just might be Amazon!