Columbia Sports Professor Joe Favorito recently visited with former MSG Network commentator & Today Show correspondent Jenna Wolfe.  He profiled her new venture, and like he says in the Columbia Sports Class, it’s key to be ahead of the curve.

Jenna has a strong social media following after her stints on television and her consistent connection with those platforms.  Can that be a brand that can turn into a webshow that can be monetized?  Favorito explores that very notion.

Follow Prof. Favorito on Twitter: @joefav and check out his review of his visit to Jenna’s Instagram/Periscope show here.