Selling clothes and goods in stores still has validity in today’s world. People are able to get up close and personal with the designs, they are able to try things on, and they are able to get a feel for what the brand really means. Departments stores and flagship stores are critical for success.
However, as you have learned, you have to get creative with how you display everything and how you get people to go into stores. This article from Maria Bobila at Forbes gives some great examples of what some department stores have tried recently.
How do you think retailers and department stores can compete in a world controlled by internet sales?
One of the most important jobs at any retailer is a fashion merchandiser. It is an amazing career that will allow you to have a hand in almost all aspects of the design, marketing, publicity, and feel of the lines. Take a look at this video from Devina Foley, VP of Merchandising at Gilt to learn more: