FASHION: Augmented Reality Could be the Answer

FASHION: Augmented Reality Could be the Answer

FASHION: Augmented Reality Could be the Answer

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'Curiosity Wear 4D+' collection, a joint venture between Matex and Octagon Studios. Credit Matex
‘Curiosity Wear 4D+’ collection, a joint venture between Matex and Octagon Studios.
Credit Matex

The one thing online fashion retailing struggles with is “fit”: how is this piece of clothing going to look on MY body? Here’s another attempt to solve the problem — augmented reality. Wear 4+D allows the shopper to see a 4-dimensional view of the clothing on their app. It’s another step toward the “see, try, buy” experience of traditional retail.