FASHION: Why Fashion Brands Should Think More Like Tech Companies
Technology have overtaken all of our lives in some way or another. It has changed all that we have done and all that we will do in years to come. Think about it – are you ever more than a few feet away from your phone? Probably very rarely.
Tech companies have found a way to make it so that we cannot live without their products – we actively want more of what they are producing, we are willing to spend a lot of money so that we can get it, and we always want the best of the best. Doesn’t that sound like what the fashion industry should want as well? Fashion brands need to think like the technology industry, according to Karen Harvey from Fast Company – and it makes perfect sense.
Not only do they have to think like tech companies, but they have to act like them as well. Keeping tabs on what they do will help show the next step for many of these companies.
When you want to get ahead in an industry that is already bloated with people and different companies, you have to start learning to think like an entrepreneur. Kit, the CEO of Merin Guthrie, explains: