FASHION: Fast Fashion is Now Lightning Fashion

FASHION: Fast Fashion is Now Lightning Fashion

FASHION: Fast Fashion is Now Lightning Fashion

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“Fast fashion” used to mean six weeks from catwalk to shop floor. That is oh-so 2014. Today, companies like Boohoo are turning things around in a couple of weeks. The shift to online retail and the spread of fashion images on social media are fueling this trend to lightning-swift fashion cycles. Mall-based stores can’t keep up, of course, and the impact on the environment is catastrophic. There are plenty of opportunities for fashion innovators to make their mark in these turbulent times!