FASHION: Learn to Connect with Customers

FASHION: Learn to Connect with Customers

FASHION: Learn to Connect with Customers

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Fashion brands are scrambling to figure out how to connect authentically with their customers in a wired world where no one wants to shop at the mall anymore. Rebecca and Ari Minkoff are showing the way: be in close communication with your fans and let them tell you what they want. The Minkoffs broke out of the standard fashion marketing mold and their efforts have paid off. Take a page from their playbook and think about ways that old-school brands can do new-school marketing.