FASHION: Is See-Now-Buy-Now Just a Trend, or the Future of Fashion?

FASHION: Is See-Now-Buy-Now Just a Trend, or the Future of Fashion?

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FASHION: Is See-Now-Buy-Now Just a Trend, or the Future of Fashion?

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Just what is the future of fashion retailing? There are many ideas out there about just how people will find the clothing they want to wear, how they will buy it, and even if they will keep it once they’ve worn it. One of the most “promising” theories is the “See Now Buy Now” theory that says fashion merchandisers have to be on top of their games in order to sell clothing to the masses.

Check out this article from NY Mag on the future of fashion merchandising, sales, and how retail stores can stay afloat.

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