March Madness! Basketball, Brackets, & Branding
March Madness is a very popular tradition in many offices and workplaces. So much so that people wager big money on who can create the best bracket. There have even been copycats on everything from which television shows will get more views to which Broadway musical is the favorite.
As March Madness is about to start, Loeb & Loeb partner Douglas N. Masters, who acts as outside counsel for the National Collegiate Athletic Association, shares insights into the history of the term “March Madness” and his work with the NCAA.