Like in the United States, China is facing an uphill climb in garner star players, enthusiasm, and fans to their soccer clubs. They have spent the big bucks trying to bring more and more appeal to the games and players themselves, but things are accelerating slowly. This article from CNBC Sports suggests that China could look at what the United States did to bring people (and athletes) to soccer.
Which strategies do you think will work for China? Which ones should team leaders avoid?
Want to know what it’s like to work with a professional soccer team? Erica Bjork, the Vice President of Marketing and Communications for Sacramento Republic FC gives us some insight.