One of the most important things a sports franchise can do, whether it is a small town softball league or a national team, is branding. Branding allows you to reach more people, create community, and sell products. Some teams are great at this and, even in seasons when they aren’t performing well, they can still bring in the fans. Other teams have more fairweather fans who are only there when the team is at the top. In order to create a community of fans and business opportunities that work, a team has to focus on branding.
Ray Katz, a leading figure in sports marketing and branding, has a few great insights about branding that could help to understand where the marketing can go.
Are you interested in branding in general? While sports may be a little different from social media, there are also a few similarities. Learn from one of Facebook’s Brand Strategy Leads about what his day-to-day job looks like and how he helps position the brand that is Facebook.