We’ve stressed it over and over again: the in stadium experience of fans is so important to any sports franchise. It doesn’t matter how good your team it, it doesn’t matter how great your facilities are, nor does it matter how much publicity and marketing you do. If you cannot get your fans there and impress them with every aspect of the experience, you aren’t going to have a successful franchise. All of it needs to be there – not just a few parts.
In this video, Mike Stevens of the New York Giants talks about how important the in-stadium experience is – all of it. From how you treat your fans when they order a coke with no ice to how you interact with them on social media.
In today’s world, knowing how to target your audience is imperative to success. One of the most successful companies that does this is Google. Learn from one of Google’s leaders about what it means to work on the audience and data team: