Think about the first time you really fell in love with sports, it was probably when you were a child. Parents and children spend an awful lot of time and money on athletics – from clothes and supplies to lessons and transport. Even children as young as a few weeks old are participating in athletics like “Mommy and Me” yoga.
In 2017, more parents spent money on sports and athletics than ever before. You can bet that brands see the promise here and will spend a great deal of money on marketing and development in the next few years.